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Customer Service


In any form of business, there is an activity known as Customer Service which is the provision of services that is given to any customers before, during and after a purchase. The purpose of this function is to answer any doubts that the customers might have and to assist them is such a way that they feel happy and confident to use the product which they have bought or committed through you.

With good customer service, you enhanced the level of customer satisfaction -- which means that a customer is feeling good or satisfy with the product or service provided. As a result, they become your loyal customers. They could even be promoting your products or services by word of mouth to their friends or relatives. It's a win-win!

The importance of Customer Service can usually make or break a business. It simply means that customers usually come back to you for more services when they are comfortable dealing with what you are providing.


Article by Brandon Walker -- on 8 Examples of Good Customer Service

Friendly staff
Ensure employees who are hired to deal with customers on a daily basis, especially at first point-of-contact or in reception areas, have a friendly, positive and helpful personality. Employees should have a good knowledge of the business. Engaging employees who already have customer service credentials is an advantage as it indicates they already have the skills and a commitment to customer service.

Appreciating employees
A happy employee will feel valued and provide customers with good service. A salary that offers staff discounts and other incentives will appeal to employees and indicates the company cares about them. Providing opportunities for staff development through training programmes encourages and motivates staff.

Modern technology
Customers can become annoyed and frustrated when put on hold and left waiting by automated phone systems. The overuse of this type of technology can sometimes be counter productive and cause losses to the business bottom line.

Customer issues
Complaints need to be dealt with swiftly. By delaying dealing with customer issues can lead to your business losing a valued customer. By sorting problems can unlock the door to sales and help your business gain an edge over the competition..

Improving service
Always treat your customers with respect and courtesy. When dealing with issues find out as much as you can about the problem as it could help you to refine and improve existing services.

Thanking the customer
Always thank your customers for dealing with your business. Most customers' appreciate being valued and will remember the helpful service your business provides that will result in customer loyalty and repeat business.

Going the extra mile
Some customer's may be in a hurry so ensure they are dealt with promptly as it could be the difference between selling and not selling a product. Consumers appreciate businesses going the extra mile by taking care of their needs and can result in repeat business.

Customer feedbacks
Try canvassing for your customer's through online satisfaction surveys to determine whether your existing services are working. By asking customer's for feedback about your business you will be able to measure and improve your internal systems and services.

Most businesses out there knows that Customer Service is important. It has now become part of their in-house training for their staffs and they sometimes even arrange for professional trainer to trained them.

In whatever business venture that you are embarking on, always remember that Customer Service can build or break your business!


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